Photo Adrian Gaut. Courtesy Fondazione Prada
24 Jan – 25 Jan 2012

Fondazione Prada presents “24h Museum”, a project conceived by Italian artist Francesco Vezzoli (Brescia, 1971) in collaboration with Rem Koolhaas’s studio AMO, housed in the historic Palais d’Iéna in Paris, designed by Auguste Perret and built between 1937 and 1943.

The installation is divided in three distinct sections, each inspired by a particular type of museum space: historic, contemporary and forgotten. The three sections are functions of the sequence of events organized during the 24-hour period and occupy different areas of the ground floor of the monumental Palais d’Iéna.

The central space is a large metal cage made from grills and neon lights that enclose the artworks. In the three sections the artist creates a ‘non-existent museum’ where he exhibits his personal tribute to the eternal allure of femininity through interpretations of classical sculptures that make reference to contemporary divas. At the top of the stairway, epicenter of the building, the artist places a magnificent sculpture of a female figure that he is personalizing with the features of a mysterious goddess.

Vezzoli’s vision is of a museum that exists for just 24 hours and which is also a celebration of a collective rite mixing artistic masterpieces with high society and celebrity culture.

Venue of the exhibition: Palais d’Iéna, home of the CESE, the French Conseil Economique, Social et Environnemental, Paris